Fede García inspires me to lie on the floor again

Photography /

Do you remember being a kid and sometimes lying on the floor to stare at the ceiling and imagine walking upside down? How you'd navigate doorways and reach things from another perspective? That's what I recalled when I saw these beautiful photographs from Fede García, an Argentinian creative director working in Tokyo for Ogilvy. These were taken from a floor perspective in Ginza, Tokyo. You can see more of Fede's projects on his Behance portfolio where he seems to have a small obsession with taking pictures from the floor up.

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