World's first naming booth opens at Iceland's biggest airport

A naming booth has been installed at Iceland’s largest airport for international visitors to share their submissions for a name that better describes the island.

Inspired by Iceland has created the world’s first naming booth at the country’s largest airport. The booth is designed in the style of a traditional Icelandic house and gives visitors the opportunity to record their experiences of Iceland via video camera as well as contributing submissions for a name that better describes the country.

The footage will then be shared on the Inspired by Iceland social channels and the winning submission could become an ambassador for Iceland.

Recent tourist figures show a huge increase in tourism to Iceland and Keflavik International Airport experienced a record-breaking summer in passenger volume with a total volume of 2.4 million passengers in 2012.

The naming booth at Keflavik acts as part of a wider campaign from Inspired by Iceland welcoming submissions for a name that better describes the island.

Inga Hlín Pálsdóttir, Director, Marketing & Visit Iceland at Promote Iceland says: “As Iceland grows in popularity we're seeing increasing visitors and an ever-growing online fan base. With so many people sharing positive stories, we think it's important to listen and respond to as many of our dedicated fans as possible.

“So, we're embracing and rewarding the name discussion and inviting people to our website and naming booth to tell us what name they think may better describe our country. Keflavik Airport is the perfect location for the naming booth as it is an international hub for visitors to Iceland.”

In August 2012 the Inspired By Iceland campaign asked people a simple question: What would you name Iceland if this was your first glimpse? _ _ _ _ Land? and in just three weeks over 10,000 responded.

Many of those who contributed suggested that the name Iceland was misrepresentative and that another name may better reflect the country.

A new page is now visible on the www.inspiredbyiceland.com website and the most popular contributions can be viewed along with the latest videos and images from the campaign.

The conversation will also be available on The Inspired by Iceland Facebook and Twitter pages.